Why Sharks Circle Before Attacking

I was sent this joke in honor of Discovery Channel's Shark Week.  Some people think that Shark Week itself has jumped the shark and is the best shark joke now but I think this one's a contender.

Two great white sharks swimming in the ocean spied survivors of a sunken ship.
"Follow me, son," the father shark said to the son shark and they swam to the mass of people.
"First, we swim around them a few times with just the tip of our fins showing."  And they did.
"Well done, son!  Now we swim around them a few times with all of our fins showing."  And they did. 
"Now we eat everybody!"  And they did.
When they were both gorged, the son asked, "Dad, why didn't we just eat them all at first?  Why did we swim around and around them?"
His wise father replied, "Because they taste better if you scare the shit out of them first!"

No need to thank me.  I just try to learn something new every day.